LPGA commissioner shares sensible opinion on controversial Good Good Golf ad: 'Good people make mistakes'

Summary
LPGA commissioner Craig Kessler criticized a Good Good Golf advertisement in which co-founder Garrett Clark pushed member Alexis Miestowski, but opposed permanently canceling the brand after what he called a serious mistake. Kessler said society should allow people to acknowledge wrongdoing, seek forgiveness, explain what they learned, and demonstrate change. The controversy produced significant business consequences: Callaway ended its partnership, the PGA Tour separated from Good Good, some retailers removed its products, and Golf Channel canceled a related “Big Break” revival. Good Good later resumed publishing content.
Watchmen Signals
Biblical Context
The dispute centers on two biblical concerns: the seriousness of wrongdoing and the possibility of forgiveness accompanied by accountability. Jesus teaches his disciples to forgive those who repent, even when an offense is repeated (Luke 17:3-4). That passage does not treat wrongdoing as irrelevant; it first says to rebuke the offender and then links forgiveness with repentance. This provides a useful framework for Kessler’s distinction between condemning the advertisement and refusing to declare the people or brand permanently beyond restoration. Jesus also warns that those who refuse to forgive others should not expect to receive forgiveness themselves (Matthew 6:14-15). The passage addresses personal spiritual conduct rather than corporate reputation management, so it should not be used to dictate whether Callaway, the PGA Tour, retailers, or a television network must maintain commercial relationships. It does, however, support the article’s broader concern that accountability need not eliminate all possibility of mercy. Galatians 6:1 presents restoration as a careful task: someone caught in wrongdoing should be restored gently by spiritually mature people, while those doing the restoring remain alert to their own vulnerability. That principle is relevant to the idea that Good Good could learn from the episode and repair its conduct, but the article does not demonstrate that such restoration has been completed. Forgiveness in these passages is therefore not the same as denying harm, removing all consequences, or automatically restoring trust. The reported controversy is a moral and reputational dispute with a legitimate biblical connection, but it does not correspond to a specific biblical prophecy.
Biblical Sources
Scripture references supporting the biblical context above.
Paul instructs believers to restore someone caught in wrongdoing gently and with humility. This relates to the possibility of correcting conduct and rebuilding trust without treating the offense as insignificant.
Jesus connects correction of wrongdoing with forgiveness when the offender repents. This supports the distinction between accountability for the advertisement and leaving room for restoration.
Jesus teaches the importance of forgiving others. In this context, the passage supports the broader moral principle of refusing to make forgiveness impossible, while not requiring the continuation of a business relationship.
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